International Society of Primerus Law Firms

Marketing Partners and Staff Section

Have you assessed your marketing goals and plan? Your plan may be as detailed as a car manual or as loose as “do what you can when you can.” You may have a dedicated marketing person on staff that focuses solely on generating new business or everyone in the firm pitches in. Whatever the case, the Primerus Marketing Section was established to be a law firm marketing resource to the Primerus membership.

The Marketing Section is a collection of attorneys and marketing professionals from Primerus firms discussing how to generate awareness, establish authority, increase leads, and convert those leads into clients. Once a month, the like-minded members of the Marketing Section get together on a conference call to discuss the tactics that work and those that don’t, how to effectively harness the tools and technology that are available, and so much more. Once a quarter, the Marketing Section brings in a guest speaker to present on his or her area of expertise.

If you or someone at your firm is interested in joining the Marketing Section, email Chris Dawe at Primerus (cdawe@sobwa.com) to be added to the Section and subscribed to the Section’s dedicated listserv. Each month, details and call instructions for the Section’s monthly call will be shared via the listserv. Additionally, you are welcome and encouraged to share insights, pose questions, and otherwise discuss all things legal marketing over the marketing listserv.

Marketing Partners and Staff Section Resources

Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
2020 Individual Business Development Plan
Individual Business Development Plan – Proposed Budget Form
AWA Hot Sheet
Video Conferencing Platforms

 

Leadership

Committee MemberDarryl J. Horowitt (view profile)

499 West Shaw Avenue
Suite 116
Fresno, CA 93704
United States
Phone: 559.248.4820

Committee Member Patrick S. Lafferty

Washington Building, Barnabas Business Center
4650 North Port Washington Road
Milwaukee, WI 53212
United States
Phone: 414.962.5110

Committee MemberStephen S. Pappaterra (view profile)

20 Brace Road
4th Floor
Cherry Hill, NJ 08034
United States
Phone: 856.354.7700

Committee Member Anne Parys

Third Floor, Grant Building
310 Grant Street
Pittsburgh, PA 15219
United States
Phone: 412.338.1193

Find a Primerus Lawyer


Primerus Law Firms (A-Z) Primerus Lawyers (A-Z) Primerus Law Firms by Practice Area Primerus Law Firms by Location Primerus Law Firms by Language Map of Primerus Law Firms